What’s stopping you from driving electric?
Since its inception in 2019, the Drive Change. Drive Electric. coalition has reached millions of car buyers through a social-first campaign, encouraging them to make the switch to electric. Based off of robust audience research, I helped craft five storylines that wove in the benefits of electric car ownership, an entertaining way for people to “see themselves” making the switch.
It was an honor art directing Mark Boardman’s wonderful illustrations for the website, and led to a Gold Award in the DC Addys.
Dynamic, story-based website
Social Media
Subsequent work focused on social media content. Collaborating with local tourism boards in the Northeast, we featured small businesses and communities with electric charging infrastructure as well as addressing common questions about driving electric.
ROLE: Creative Direction + Art Direction