We’re surrounded by tacos. Just use your TACOVISION.
When Taco Bell told us that they needed a way to introduce the the crunchy taco to new key markets outside the U.S., we knew we had to make the taco famous.
So we turned entire world into our OOH campaign. Launching with key influencers, we inspired fans to find crunchy taco imagery in their everyday lives. Suddenly a passing cloud or their lobby archway started looking awfully familiar. Once you use your TACOVISION it never quite goes away.
We then rewarded fans engaging with the campaign with free Taco Bell crunch tacos and Pepsi products. Delicious. But what next? Extending into experiential, where the best of TACOVISION was mounted in a gallery show for all to admire, complete with gift shop swag.
ROLE: Concepting Team + Art Direction